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We could then examine the change in performance of two similar runners — people with similar race performances and, ideally, training regimens — and compare the improvement of a runner who switched shoes with a runner who did not. In Berlin, runners who switched to Vaporfly or Next% shoes improved their times more than runners who did not, on average. That was when Nike first planned to release its own footwear, unveiling the iconic swoosh logo for the first time. By 1976 Nike was already running national ad campaigns, and by 1980 it owned half the U.S. market share for athletic shoes.

The company that would become one of the biggest names in sports began with a guy selling imported shoes from the back of his car. Phil Knight, a former runner for the University of Oregon, started Blue Ribbon Sports in 1962 to sell Onitsuka (later known as Asics) shoes in the US. In 1964, his former coach, Bill Bowerman, joined him and began experimenting with new running shoe designs, and that itch to push the envelope has been a Nike hallmark ever since. Although it’s now a global behemoth, Nike has maintained a strong commitment to creating shoes that help runners go faster and longer.

Jordan was fined $5,000 for wearing the shoes, but instead of taking them off the court, Nike decided it was great exposure for the brand and chose to pay all of MJ’s fines so he could continue to wear the shoes. Over the years, Nike has transformed into a brand that caters to all. Heading out for a party, there’s Nike casual shoes. Planning a game of football, you have Nike sports shoes. You name your need and you shall have it addressed by the vast collection of Nike shoes online. Nike also took action toward getting its original Michael Jordan-loving clientele back by reviving new versions of retros that resonated with them. Cohen said that the Nike Air logo was originally on the back of early Jordan shoes because the Jumpman logo pictured here wasn’t made right away.

Running styles are Nike’s bread and butter. From the original Air Max 1 to forward-thinking lines like the Nike Air Presto, Nike Flyknit, Nike Roshe, and everything in between, Nike has so many running shoe styles for both men and women to choose from. The result of this collaboration is a slip-on sneaker that’s durable, comfortable, and easy to clean. It features a laceless upper with protective coating to make wiping away spills a breeze. The back of the shoe is outfitted with an elastic strap to keep the heel in place, making it easy to slide on and off. It also includes a rubber outsole for traction and a flexible mid-sole for even more comfort and support.

It is widely thought that the Nike Cortez was key to the success of Nike, Inc. The shoe was introduced to the general public at the peak of the 1972 Summer Olympics The demand for the shoe grew exponentially nearly immediately after the public noticed that the Nike Cortez was being used by the 1972 U.S. Olympic athletes. Sales reached $800,000 during the first year the shoe was released, which was a 100% sales increase over the 8,000 sales inquiries reached after the first year of selling the Tiger brand shoes. 1 This massive business investment ignited the start to placing Nike, Inc. on the pathway to triumph. Today Nike, Inc. has grown into a multi-billion dollar corporation and conducts business in more than 160 countries while employing more than 35,000 people.

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